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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Supply Side Platform (SSP) Definition
A Supply Side Platform (SSP) is a technology that enables digital publishers to sell their available ad space to advertisers in automated, real-time auctions. SSPs maximize revenue by connecting publishers with multiple demand sources simultaneously.
How Supply Side Platform Works
- Publishers list available inventory on the SSP.
- SSP connects to ad exchanges and DSPs for auction-based selling.
- Real-time bidding determines which ads are served.
- SSPs optimize yield and ensure brand safety controls.
Example of Supply Side Platform
A news website uses an SSP like Google Ad Manager to sell ad space to programmatic buyers across various ad exchanges.
Why Supply Side Platform Matters in Advertising
- Helps publishers maximize ad revenue
- Enables efficient, real-time ad inventory selling
- Connects publishers to a broad pool of demand sources
- Essential for scalable, programmatic ad monetization
