AMP

Accelerated Mobile Page (AMP) Definition

AMP (Accelerated Mobile Page) is an open-source framework designed by Google to create lightweight, mobile-friendly webpages that load almost instantly. AMP restricts certain scripts and elements to prioritize speed, improving both SEO and advertising outcomes.

How Accelerated Mobile Page Works

• Developers build AMP versions of webpages using simplified HTML, JavaScript restrictions, and AMP Cache.
• Google often prioritizes AMP pages in mobile search results.
• AMP enhances ad performance by improving load times and user retention.
• Supports specific AMP-compliant ad formats.

Example of Accelerated Mobile Page

A publisher creates AMP versions of its articles to rank higher in Google search and deliver faster content and ads on mobile devices.

Why Accelerated Mobile Page Matters in Advertising

• Improves mobile page load times, boosting engagement
• Increases ad viewability and reduces bounce rates
• Enhances SEO performance for mobile users
• Supports faster, smoother user experience for mobile advertising

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