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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Programmatic Native Definition
Programmatic native combines native advertising's seamless integration with programmatic technology's efficiency. Ads blend with surrounding content and are bought automatically via real-time bidding, delivering relevance and scale across platforms.
How Programmatic Native Works
- Advertisers provide creative assets (headline, image, description).
- Platforms match ads to site content and audience context.
- Bidding occurs in real time through DSPs.
- Ads appear as integrated, non-disruptive placements.
Example of Programmatic Native
A beauty brand uses programmatic native to display product recommendation ads within article feeds on lifestyle websites.
Why Programmatic Native Matters in Advertising
- Increases engagement with non-intrusive, relevant ads
- Provides scalable native advertising across platforms
- Enhances user experience and brand perception
- Combines the benefits of native and programmatic efficiencies
