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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Paywall Definition
A paywall is a content monetization method where users must pay or subscribe to access premium digital content. Commonly used by publishers, news sites, and content platforms, paywalls support revenue generation while controlling content accessibility.
How Paywall Works
- Websites restrict part or all content behind a paywall.
- Users encounter prompts to subscribe or purchase access.
- Models include hard paywalls (total restriction) or metered paywalls (limited free access).
- Subscription revenue or micropayments unlock content for users.
Example of Paywall
A news website offers five free articles per month, after which readers must subscribe to continue access.
Why Paywall Matters in Advertising
- Enables publishers to monetize quality content directly
- Reduces reliance on ad revenue alone
- Encourages production of high-value, premium content
- Supports sustainable content business models
