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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Email Marketing Definition
Email marketing is a direct communication channel where businesses send emails to subscribers for promotions, updates, lead nurturing, or brand engagement. It remains one of the most cost-effective digital marketing tactics for building customer relationships and generating ROI.
How Email Marketing Works
- Businesses grow email lists via opt-in forms or lead magnets.
- Campaigns include newsletters, offers, product updates, or drip sequences.
- Emails are personalized based on segmentation or behavior.
- Performance is tracked through open rates, CTR, and conversions.
Example of Email Marketing
An e-commerce brand sends weekly newsletters with exclusive discounts and new product announcements to its subscriber list.
Why Email Marketing Matters in Advertising
- Delivers high ROI with low distribution costs
- Builds long-term customer relationships and loyalty
- Supports lead generation, nurturing, and retention strategies
- Allows precise targeting and performance measurement
