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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
CCPA Compliance Definition
CCPA (California Consumer Privacy Act) compliance refers to the legal requirement for businesses to disclose data collection practices, offer opt-outs for data sales, and provide consumers with rights to access or delete their personal information. It enhances transparency and data privacy.
How CCPA Compliance Works
- Businesses inform users of data collection at or before the point of collection.
- Users can request access to, or deletion of, their personal data.
- Websites provide opt-out mechanisms for data sales.
- Compliance is monitored through legal frameworks and enforcement.
Example of CCPA Compliance
An e-commerce site displays a "Do Not Sell My Personal Information" link and updates its privacy policy to meet CCPA standards.
Why CCPA Compliance Matters in Advertising
- Builds consumer trust through transparent data practices
- Reduces legal risks and ensures regulatory adherence
- Affects data-driven advertising strategies, especially in targeting
- Critical for ethical, compliant advertising campaigns targeting California residents
