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Ad Group Definition
An ad group organizes multiple ads within a campaign around shared settings, such as keywords, audience targeting, and placements. Ad groups help structure campaigns for better management, testing, and optimization.
How Ad Group Works
- Advertisers create ad groups within platforms like Google Ads or Meta Ads.
- Each ad group targets specific keywords, demographics, or audiences.
- Multiple ads within a group compete for impressions based on performance.
- Advertisers test different creatives to identify top performers within each group.
Example of Ad Group
A shoe retailer creates separate ad groups for “running shoes,” “casual shoes,” and “formal shoes,” each with tailored ads and keywords.
Why Ad Group Matters in Advertising
- Enhances targeting precision and relevance
- Simplifies campaign management and reporting
- Facilitates A/B testing of creatives and messaging
- Improves Quality Scores and campaign efficiency
