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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Native DSP Definition
A Native DSP (Demand-Side Platform) automates the purchase of native ad inventory across multiple publishers. It enables advertisers to run scalable, targeted native campaigns while ensuring ads match the look and feel of their placement environments.
How Native DSP Works
- Advertisers access inventory from publishers offering native formats.
- Campaigns are set up with audience targeting and creative assets.
- The DSP automates bidding and placement in real-time.
- Performance is optimized based on engagement and conversions.
Example of Native DSP
An e-commerce brand uses a Native DSP to run product recommendation ads across content websites, appearing as editorial suggestions.
Why Native DSP Matters in Advertising
- Simplifies large-scale native ad buying
- Ensures consistent, high-quality native placements
- Enhances user engagement through platform-aligned ads
- Supports efficient, programmatic native advertising strategies
