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Geotargeting Definition
Geotargeting is a digital advertising tactic that uses a user's location—such as country, city, or zip code—to serve relevant ads or content. It improves campaign performance by tailoring messages to local audiences or specific regions.
How Geotargeting Works
- Advertisers set location parameters within ad platforms.
- User locations are identified via IP address, GPS, or Wi-Fi signals.
- Ads are shown only to users in targeted areas.
- Can be combined with other targeting criteria like demographics or interests.
Example of Geotargeting
A local restaurant targets mobile ads to users within 5 km of their location during lunch hours.
Why Geotargeting Matters in Advertising
- Increases relevance and personalization of ads
- Drives foot traffic and conversions for location-based businesses
- Enhances campaign efficiency by focusing on high-potential regions
- Supports event promotions, retail marketing, and local offers
