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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Native Ads Definition
Native ads are a form of paid media where the advertisement matches the look, feel, and function of the media platform it's placed on. These ads aim to deliver non-disruptive, engaging experiences that feel like organic content.
How Native Ads Works
- Advertisers create ads aligned with platform aesthetics and content style.
- Native ads appear within news feeds, articles, or recommendation widgets.
- Platforms include social media, websites, and content discovery networks.
- Performance focuses on engagement, CTR, and conversion rates.
Example of Native Ads
A financial brand places an article-style native ad in a news feed, offering investment tips while subtly promoting its services.
Why Native Ads Matters in Advertising
- Increases engagement by blending with platform content
- Reduces ad fatigue and improves credibility
- Supports storytelling and educational advertising
- Drives conversions through seamless, non-intrusive experiences
