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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Ad Copy Definition
Ad copy refers to the textual content of an advertisement, including headlines, descriptions, CTAs, and body text. Effective ad copy communicates value, builds interest, and motivates action within character limits or space constraints.
How Ad Copy Works
- Advertisers craft copy based on product benefits, audience needs, and platform guidelines.
- Copy is integrated into search ads, display ads, social posts, or native ads.
- Strong CTAs and value propositions enhance copy effectiveness.
- A/B testing is used to optimize ad copy performance.
Example of Ad Copy
"Limited-Time Offer: Get 20% Off All Orders. Shop Now!"
Why Ad Copy Matters in Advertising
- Influences CTR and engagement rates
- Communicates brand messaging and value
- Drives user actions like clicks or conversions
- Supports ad relevance and Quality Scores in platforms
