(No use) Glossary of Ad Terms

Blockchain-Ads supports regulated and emerging industries with tailored targeting and compliance tools, perfect for precise, high-ROI campaigns.

Supported Verticals

• Blockchain: DeFi (Decentralized Finance), centralized exchanges, gaming, betting, memes, RWAs (Real-World Assets), infrastructure.
• Finance: Insurance, TradFi (Traditional Finance), forex, HFT (High-Frequency Trading).
• Tech & SaaS: Banking payments, AI, SaaS (Software as a Service).
• Gaming: iGaming, mobile.
• Regulated: Adult, tobacco/CBD.

Targeting Capabilities

Leverage these for custom reach:

• Behavioral signals (e.g., user interactions like clicks or views).
• Interest graphs (e.g., categories like finance or gaming preferences).
• Custom options (e.g., pixel data for retargeting).
• Geo/device filters, availability varies by vertical and data.

Campaign Setup Consistency

The process is simple and uniform:

1. Define objective (e.g., leads or clicks).
2. Set tracking (e.g., conversions).
3. Choose format (banner, video).
4. Set budget and targeting.
5. Launch and monitor in HUB.

Best Practices: Check HUB benchmarks for your industry; layer targeting (e.g., interests + behaviors) for precision; always ensure compliance (e.g., age-gating in iGaming or regulated verticals).

Troubleshooting: Limited targeting options? Switch to broader interest graphs or contact support for custom signals.

Examples of Supported Campaigns

Real-world ideas with ROI potential:

• Fintech: Acquire traders using transaction volume targeting at $3-5 CPC, often yielding 3x ROI on user sign-ups.
• Gaming: Promote mobile apps to engaged players at $20-25 CPM, driving 2-4x returns via installs.
• AI/SaaS: Drive tool trials for developers with intent scoring at $3 CPC, typically seeing 2-5x ROI in subscriptions.
• Traditional Finance: Generate insurance leads from seekers at $20 CPM, with 3x+ ROI through qualified conversions.
• iGaming: Attract bettors with geo-gated ads at $22-25 CPM, boosting engagement for 4x ROI.

Table: Glossary Terms and Usecases

FAQs

• What if my industry is not listed? Contact support for custom assessment.
• How does targeting vary? Based on available signals, e.g., more behavioral in finance.
• Can I run cross-vertical campaigns? Yes, with modular targeting.
• Are there vertical restrictions? Yes, for prohibited content.
• Where to find vertical guides? In HUB industry section.