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Setting Up a New Campaign
Campaign Setup Definition
Setting up a new campaign refers to the process of configuring all necessary components—such as audience, budget, creatives, goals, and delivery settings—to launch a digital advertising initiative. This process lays the foundation for how your ads are delivered, who sees them, and how performance is measured.
It is a critical step in any advertising workflow, as incorrect setup can negatively affect targeting accuracy, budget efficiency, and overall results.
How Campaign Setup Works
Choose the main goal (e.g., brand awareness, lead generation, conversions).
Set demographic, geographic, behavioral, or interest-based parameters.
Decide where your ads will appear (e.g., display, native, social, programmatic).
Define daily or total budget and select manual or automated bidding.
Add visuals, copy, landing page links, and any required UTM tracking.
Set start/end dates and choose time slots if relevant (e.g., dayparting).
Double-check settings, preview creatives, and go live when ready.
Platforms like Google Ads, Meta Ads, or Blockchain-Ads often provide templates or guided workflows to make this process faster and error-resistant.
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