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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Private Marketplace (PMP) Definition
Private Marketplaces (PMPs) are programmatic environments where publishers make high-quality ad inventory available to a select group of advertisers through direct, invitation-only auctions. PMPs offer better control, transparency, and premium placements compared to open auctions.
How Private Marketplace Works
- Publishers invite approved advertisers or agencies to participate.
- Advertisers access premium inventory via DSPs.
- Deals include negotiated pricing, targeting, and brand safety assurances.
- Ads are delivered programmatically with enhanced quality controls.
Example of Private Marketplace
A luxury automotive brand secures premium homepage placements on top news websites through a PMP.
Why Private Marketplace Matters in Advertising
- Provides access to exclusive, premium inventory
- Enhances brand safety and transparency
- Allows negotiated terms for better control and performance
- Ideal for high-impact, quality-focused advertising campaigns
