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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Banner Ads Definition
Banner Ads are visual advertising units, often static or animated, placed in fixed positions within digital interfaces. They are one of the most common ad formats for mobile and web, offering cost-effective reach.
How Banner Ads Work
- Advertiser creates an image or HTML5 creative.
- Ad is placed via direct deals or programmatic platforms.
- User clicks the ad to visit the advertiser’s landing page.
Example of Banner Ads
A weather app displays a static banner ad for a travel agency, generating clicks from local users.
Why Banner Ads Matter in Advertising
- Low-cost, high-reach ad format.
- Simple to design and deploy.
- Supports brand awareness campaigns.
- Works well for retargeting.
