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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Ad Agency Definition
An ad agency, also known as an advertising agency, provides strategic, creative, and media services to execute marketing campaigns on behalf of clients. Agencies may specialize in digital, traditional, or integrated advertising.
How Ad Agency Works
- Businesses hire agencies to plan campaigns based on goals and budgets.
- Agencies handle creative development, media buying, and campaign management.
- Agencies may offer specialized services like influencer marketing or programmatic advertising.
- Performance reports are provided to clients for transparency and optimization.
Example of Ad Agency
A startup partners with a digital ad agency to run Google and Meta Ads, manage creatives, and optimize campaigns.
Why Ad Agency Matters in Advertising
- Provides expert knowledge and industry resources
- Saves time and ensures campaign quality
- Offers creative and strategic direction
- Enhances campaign performance and scalability
