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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Web3 Cookie Definition
Web3 cookies are emerging solutions for user tracking and identification in decentralized ecosystems, using blockchain or wallet-based identifiers rather than traditional browser cookies. They aim to balance personalization with user privacy and ownership.
How Web3 Cookie Works
- Users consent to tracking linked to their digital identity or wallet.
- Blockchain or decentralized tech stores minimal, secure data points.
- Advertisers use the data for targeting without centralized control.
- Designed to align with privacy-first, decentralized internet models.
Example of Web3 Cookie
A dApp tracks user interactions based on wallet signatures instead of browser cookies to personalize content.
Why Web3 Cookie Matters in Advertising
- Supports user privacy and decentralized identity models
- Provides alternatives to traditional third-party cookies
- Aligns with the future of Web3 and blockchain ecosystems
- Essential for advertising in decentralized platforms and apps
