Targeting

Targeting Definition

In advertising, targeting refers to narrowing down who sees an ad by applying filters based on location, interests, age, behaviors, and other attributes. Effective targeting ensures ads reach users most likely to engage or convert.

How Targeting Works

• Platforms like Google, Meta, or programmatic DSPs offer targeting options.
  
  
• Marketers set filters for demographics, behaviors, or custom audiences.
  
  
• Ads are served only to users matching the defined criteria.
  
  
• Targeting is refined based on performance data.
  
  

Example of Targeting

A travel agency targets users in France searching for holiday deals during summer.

Why Targeting Matters in Advertising

• Enhances ad relevance and engagement
  
  
• Reduces wasted spend on uninterested audiences
  
  
• Increases conversion rates and campaign ROI
  
  
• Powers precision in modern digital marketing strategies