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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Video Content Marketing Definition
Video content marketing involves creating and distributing valuable video content to educate, entertain, or inspire audiences, building brand authority, and driving business outcomes. Unlike pure ads, it focuses on organic engagement and long-term relationships.
How Video Content Marketing Works
- Brands produce tutorials, explainer videos, testimonials, or stories.
- Videos are distributed on websites, social platforms, or email.
- Content aligns with audience interests and buyer stages.
- Performance is measured by views, engagement, and conversions.
Example of Video Content Marketing
A SaaS company publishes YouTube tutorials explaining software features to educate prospects.
Why Video Content Marketing Matters in Advertising
- Enhances brand visibility and authority organically
- Builds audience trust and educates potential buyers
- Supports SEO and website engagement metrics
- Complements paid video ads for full-funnel marketing
