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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Rich Media Ads Definition
Rich Media Ads are advanced digital ad formats that include interactive features like animations, video, sound, and expandable content. They aim to deliver immersive brand experiences beyond static creatives.
How Rich Media Ads Work
- Creative is designed with HTML5 or similar technology.
- Delivered via ad servers or programmatic platforms.
- Users interact through clicks, swipes, or taps.
Example of Rich Media Ads
A cosmetics brand runs a swipe-to-try lipstick color ad within a beauty app.
Why Rich Media Ads Matter in Advertising
- Captures attention with interactive elements.
- Improves engagement and dwell time.
- Supports richer brand storytelling.
- Increases post-click conversion rates.
