Glossary

CMS

By
Jademi Jude
00
Minutes read
June 27, 2025

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Content Management System (CMS) Definition

A Content Management System (CMS) is a platform that allows individuals or businesses to build and update websites or digital content without needing to code. Popular CMS platforms like WordPress, Wix, or Shopify support content creation, design, and management in a user-friendly interface.

How Content Management System (CMS) Works

  • Users log into the CMS dashboard.

  • Content, images, and pages are created or edited using templates or drag-and-drop tools.

  • CMS manages website structure, SEO settings, and media libraries.

  • Publishing updates the live website in real time.

Example of Content Management System (CMS)

A blogger uses WordPress to write posts, upload images, and manage their site design without coding knowledge.

Why Content Management System (CMS) Matters in Advertising

  • Enables rapid content updates and campaign landing pages

  • Reduces dependency on developers, speeding up marketing initiatives

  • Supports SEO best practices and scalable website management

  • Essential for delivering consistent, engaging digital experiences

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