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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Carousel Ads Definition
Carousel ads are interactive ad formats used on platforms like Facebook, Instagram, or LinkedIn, featuring a series of images, videos, or cards within one ad. They allow advertisers to showcase multiple products, features, or storytelling elements in a swipeable format.
How Carousel Ads Work
- Advertisers upload multiple creatives (images/videos) to a single ad unit.
- Each card can include its own CTA, link, or description.
- Users swipe horizontally to explore different cards.
- Performance metrics track engagement per card and overall interaction.
Example of Carousel Ads
An online retailer runs a carousel ad showcasing different products, each linking to its respective product page.
Why Carousel Ads Matter in Advertising
- Increases engagement through interactive, swipeable formats
- Allows multiple products or messages within one ad space
- Enhances storytelling and visual appeal
- Drives higher click-through rates and conversions when executed well
