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Canonical URL Definition
A canonical URL is a technical SEO element that specifies the primary version of a webpage when multiple URLs contain similar or identical content. It helps search engines consolidate ranking signals, prevent duplicate content penalties, and improve search visibility.
How Canonical URL Works
- Web developers set canonical tags in the HTML header of pages.
- Search engines index the preferred URL for ranking purposes.
- Consolidates authority from duplicate or similar content variations.
- Ensures consistent search visibility and reduces SEO conflicts.
Example of Canonical URL
A product page accessible via multiple URLs uses a canonical tag to declare the main, authoritative version.
Why Canonical URL Matters in Advertising
- Strengthens SEO performance and search rankings
- Prevents duplicate content issues that dilute traffic
- Consolidates authority and improves website structure
- Supports higher visibility and consistency for campaign landing pages
