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App Install Definition
An app install refers to the successful download and setup of a mobile application by a user. In advertising, app install campaigns aim to drive these actions, often using incentives, targeted ads, and performance tracking to acquire new app users.
How App Install Works
- Advertisers launch campaigns promoting their app on platforms like Meta Ads, Google Ads, or app networks.
- Ads are targeted to relevant users across apps, search, and social platforms.
- Users click the ad and are directed to the App Store or Google Play.
- A completed download and installation is tracked as a conversion.
Example of App Install
A food delivery app runs Instagram ads targeting urban users. When users click and download the app, each install counts toward campaign goals.
Why App Install Matters in Advertising
- Drives mobile app growth and user acquisition
- Installs often serve as key performance indicators for mobile campaigns
- Retargeting installed users can improve app engagement and revenue
- Quality app installs contribute to sustainable business growth
