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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Rewarded Video Ads Definition
Rewarded Video Ads are opt-in ad units that allow users to watch a full video in return for in-app benefits like currency, extra lives, or premium content.
How Rewarded Video Ads Work
- User is presented with the option to watch a video for a reward.
- Ad plays to completion (usually 15–30 seconds).
- User receives the promised reward.
Example of Rewarded Video Ads
A game offers players 50 coins for watching a 30-second ad for another app.
Why Rewarded Video Ads Matter in Advertising
- High user engagement due to value exchange.
- Positive user sentiment versus intrusive ads.
- Boosts ad completion rates.
- Increases monetization without harming retention.
