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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Your Money Your Life (YMYL) Definition
YMYL is a Google Search Quality guideline classification for content affecting users' health, financial stability, legal standing, or safety. Such content must meet high standards of expertise, authoritativeness, and trustworthiness (E-A-T).
How YMYL Works
- Content involving health, finance, or safety is categorized as YMYL.
- Google applies stricter ranking standards to YMYL pages.
- High-quality, credible sources improve YMYL content performance.
- Poor-quality YMYL content can harm SEO and trust.
Example of YMYL
A personal finance blog offering investment advice falls under YMYL, requiring expert authorship and credible sourcing.
Why YMYL Matters in Advertising
- Influences SEO and visibility for sensitive content
- Builds user trust in high-stakes topics
- Affects rankings for health, finance, or legal services
- Essential for compliant, credible content marketing
