Glossary

SDK

By
Jademi Jude
00
Minutes read
August 15, 2025

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SDK Definition

A Software Development Kit (SDK) is a set of software tools, libraries, and documentation provided by platforms or third parties to help developers build and integrate functionalities, such as analytics, ads, or payment systems, into their apps.

How SDK Works

  • Developer downloads the SDK from the provider.

  • SDK code is integrated into the app’s source code.

  • App gains access to features like tracking, monetization, or APIs.

  • SDK updates keep features compatible and secure.

Example of SDK

A game developer integrates the Facebook SDK to enable in-app login and ad targeting.

Why SDK Matters in Advertising

  • Simplifies ad network integration.

  • Enables advanced targeting and tracking features.

  • Reduces development time for monetization features.

  • Expands functionality without custom coding.

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