Keyword

Keyword Definition

In advertising, a keyword is a term or phrase that advertisers select to trigger ads or optimize content visibility. Keywords align with user search behavior, enabling targeted advertising in search engines, display networks, and SEO strategies.

How Keyword Works

• Advertisers select keywords relevant to their product or audience.
  
  
• Platforms show ads or content when users search those terms.
  
  
• Bidding determines ad placement and visibility.
  
  
• Keyword performance is monitored and optimized regularly.
  
  

Example of Keyword

A sportswear brand bids on the keyword "running shoes" to display ads to users searching for footwear.

Why Keyword Matters in Advertising

• Drives relevant traffic from search engines or content platforms
  
  
• Improves ad targeting precision and efficiency
  
  
• Supports search engine marketing (SEM) and SEO strategies
  
  
• Essential for maximizing visibility and user acquisition