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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Top-of-Funnel (TOFU) Definition
TOFU encompasses the early stages of the marketing funnel focused on building brand awareness and reaching broad audiences unfamiliar with a product or service. TOFU content aims to inform and spark interest, not immediate conversion.
How Top-of-Funnel Works
- Brands use display ads, social content, and videos to reach new audiences.
- Educational or entertaining content introduces the brand.
- No hard sales pitch—focus is on awareness and engagement.
- TOFU leads are nurtured toward consideration and conversion.
Example of Top-of-Funnel
A software company runs YouTube ads showcasing common industry problems, raising awareness before promoting its solution.
Why Top-of-Funnel Matters in Advertising
- Attracts new audiences and fills the sales pipeline
- Builds brand recognition and trust early
- Prepares prospects for mid- and lower-funnel conversions
- Essential for sustainable customer acquisition strategies
