Segmentation

Segmentation Definition

Segmentation is the process of dividing a broad audience into smaller, more specific groups based on demographics, behaviors, interests, or purchase history. It allows advertisers to deliver personalized, relevant messages to each segment.

How Segmentation Works

• Audience data is collected via CRM, website analytics, or ad platforms.
  
  
• Groups are created based on attributes like age, location, or buying behavior.
  
  
• Ads and messaging are tailored to each segment.
  
  
• Campaigns are optimized for each group’s preferences and needs.
  
  

Example of Segmentation

A fitness brand creates separate campaigns for yoga enthusiasts and weightlifters based on purchase history and website browsing.

Why Segmentation Matters in Advertising

• Improves targeting precision and personalization
  
  
• Increases engagement and conversion rates
  
  
• Reduces wasted ad spend on irrelevant audiences
  
  
• Essential for audience-centric, data-driven marketing strategies