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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Search Advertising Definition
Search advertising is a digital marketing strategy where paid ads appear alongside search engine results. Advertisers bid on keywords related to user searches, allowing them to target high-intent audiences actively looking for products or services.
How Search Advertising Works
- Advertisers select keywords and set bids via platforms like Google Ads.
- Ads appear in sponsored sections of SERPs.
- Payment occurs on a pay-per-click (PPC) basis.
- Performance is optimized through targeting, bidding, and ad copy adjustments.
Example of Search Advertising
A law firm bids on "personal injury lawyer near me" to appear at the top of Google’s search results.
Why Search Advertising Matters in Advertising
- Reaches users with immediate purchase or inquiry intent
- Provides measurable, performance-driven results
- Enables precise targeting based on keywords and locations
- Essential for competitive visibility in search engines
