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Quality Score (QS) Definition
Quality Score (QS) is a metric used by platforms like Google Ads to evaluate the quality and relevance of an advertiser's keywords, ads, and landing pages. Higher Quality Scores lead to better ad placements and lower costs-per-click (CPC).
How Quality Score Works
- Platforms assess ad relevance, expected CTR, and landing page experience.
- QS is calculated on a scale of 1 to 10 for each keyword.
- Higher scores improve ad rank and lower CPC.
- Continuous optimization improves QS over time.
Example of Quality Score
An e-commerce advertiser with highly relevant keywords, engaging ad copy, and fast-loading landing pages achieves a QS of 9, reducing CPC.
Why Quality Score Matters in Advertising
- Directly impacts ad visibility and placement
- Lowers advertising costs by reducing CPC
- Encourages better user experience and relevance
- Essential for maximizing campaign performance on search platforms
