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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Floor Price Definition
A floor price is the lowest price a publisher is willing to accept for an ad impression during auctions. It ensures that inventory isn't undersold, protecting revenue while influencing competitiveness in real-time bidding environments.
How Floor Price Works
- Publishers set a floor price for inventory in ad exchanges or SSPs.
- Bids below the floor price are automatically rejected.
- Influences which advertisers win impressions and at what cost.
- Can be static (fixed) or dynamic based on audience or content.
Example of Floor Price
A premium news site sets a $3 CPM floor price for homepage display ads, rejecting lower bids to maintain revenue standards.
Why Floor Price Matters in Advertising
- Helps publishers maintain revenue and inventory value
- Influences auction competitiveness and advertiser strategies
- Balances supply and demand in programmatic ecosystems
- Supports yield optimization for publishers and SSPs
