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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Email Automation Definition
Email automation is the use of technology to deliver personalized, timely emails without manual intervention. It helps businesses nurture leads, onboard customers, promote offers, and maintain engagement through pre-set rules or behavior-based triggers.
How Email Automation Works
- Users enter workflows via sign-ups, purchases, or interactions.
- Automated systems send pre-written emails at scheduled intervals.
- Behavior triggers adjust the sequence (e.g., opens, clicks).
- Marketers track performance and refine campaigns.
Example of Email Automation
An online course provider sends automated welcome emails, lesson reminders, and upsell offers based on user activity.
Why Email Automation Matters in Advertising
- Increases efficiency by reducing manual email tasks
- Improves lead nurturing and customer retention
- Drives conversions with personalized, relevant messaging
- Supports scalable, always-on marketing efforts
